New Home Connection Listing Strategy

Your New Home Connection image will be especially helpful to you when you are out there competing for listings. Almost immediately, our marketing tools will help you appear competent and successful. This image will be particularly helpful with higher priced listings where you are competing with very successful agents who have strong and familiar marketing images. Projecting your new image help get you in the door and enhance your chance of success. Of course, you will still have to provide the salesmanship and skill to close the deal.

1. Your new image
2. Your banner on our website and your chosen farm area
3. A neighborhood web page that outshines the competition
4. A highly effective Internet complex that brings worldwide attention to your listing
5. A relocation system that draws many relocating buyers
6. A very successful military sales system that draws from the power of our own military websites, PetersonAirForceBase.com, SchrieverAireForceBase.com, and others

IMPORTANT: Learn about our most valuable listing tool, our Listing Services website for sellers

After you land the listing:

1. Designer sale sign will be installed for you
2. Professional photos will be taken of the home and placed on our websites for you
3. Your listing will appear not only on our websites, NewHomeConnection.com and HomesThatShine.com, but also on national websites such as Realtor.com and our Homes.com site, PrimeValueHomes.com
4. Artistic flyers will be created for you

We are different! New Home Connection recognizes new and different tools and approaches to successfully list homes.

1. Buyers produce sellers (listings)
2. Prospective new home buyers often buy resale homes
3. Most buyers start home search on the Internet
4. The best listing prospects are those who tend to understand and are impressed by the power of marketing real estate on the Internet.

I. Buyers Produce Sellers (listings)
Sellers will love the idea that you and the New Home Connection focus on attracting buyers, not just racking up listings. We spend nearly all of our advertising budget to attract buyers, not sellers. Our Realtors must emphasize this! Although you, yourself may focus on listings, overall the company attracts mainly buyers.

II. Prospective New Home Buyers Often Buy Resale Homes
Most prospective home buyers investigate and visit both new and resale homes. Only about 1 in 4 end up buying a new home. The rest end up buying resale homes. Our Realtors must study and be able to explain the following rationale:

The focus of our advertising is on new homes, as well as exceptionally well-maintained resale homes. We market and advertise extensively under the trademark names “New Home Connection™” and “Homes That Shine!™." This advertising slant attracts many different kinds of buyers, and helps us sell many new and exceptional homes. However, surprisingly, it also strongly promotes the sale of rather ordinary resale homes.

Here’s how!

Studies and experience show that home buyers strongly prefer new homes and exceptionally well-maintained resale homes. Potential home buyers in a national study were asked whether they preferred new or resale homes. Over 50% preferred a new home while only 13% preferred a used home. The remainder had no preference. Although in this study a majority said they preferred new homes, another study indicated that only 24% of home buyers end up buying a new home, while a whopping 76% buy a resale home.

So, you see why we focus our advertising and marketing on new and exceptionally nice resale homes: they are what the public wants and they attract many buyers. However, as we connect with buyers, we listen carefully to their individual needs while promoting our listings. We then let the ball roll where it may, which can often result in the sale of our listings.

In addition, our experience shows us that most buyers looking for a resale home want an exceptional home. (Don’t we all?) The fact is, most buyers investigate new homes but a large majority end up buying resale homes. And those who want an exceptional home, for many reasons, often settle for something less.

III. Most Home Buyers Begin Their Home Search On the Internet

It’s true! And many never use another tool. In addition, Colorado Springs is a highly wired city, with over 70% of buyers beginning their home search on the Internet.

Less and less do qualified buyers look at classified ads and pictures in real estate books for homes. Many use nothing but the Internet. On the Internet, they can accomplish far more in less time. Most have eliminated all but a select few homes before calling the Realtor for a showing. Homes for sale must be well presented and relatively easily found on the Internet. This is just what we do! See our On the Web section for information on the New Home Connection web presence.

IV. The Best Listing Prospects Are Those Who Tend to Be Impressed By the Power of Marketing Real Estate On the Internet
The ideal listing prospects will be enthusiastic about having their home on an award-winning website. The best prospects might even be overly impressed with what the Internet can do to sell their homes. Out Internet marketing image will attract these prospects. Our Realtors must play to this without misrepresenting or promising results.

Homes That Shine™ is the trade name we use to list and market resale homes. We describe Homes That Shine™ as a collection of especially nice, particularly well-maintained homes in all price ranges. We call Homes That Shine™ the Resale Division of New Home Connection, Inc.™.

Remember, most people want an exceptional resale home. Our Realtors explain to sellers that we seek out both types of buyers with our marketing approach, and further explain that either type is likely to buy their home. This is supported by, and feeds into the rationale described in Section II. In addition, placing a seller's home in the Homes That Shine™ category gives them a source of pride! We do not list fixer-uppers in the Homes That Shine™ category. If you list a sub par home, it will go into the category “other listings,” and a Heritage Realty “For Sale” sign will be used instead of a Homes That Shine™ sale sign.

Our recent marketing study concluded that the concept “New Homes” can effectively be broadened beyond new construction to include “almost new” and “like new homes.” “Almost new” homes are several years old; “like new” homes means as good as new, even if many years old. Therefore, these additional home categories can be included within our “New Home Connection” title. All three will also fit within our “Homes That Shine” category. Our Realtors use this information when explaining to home sellers that we don’t focus exclusively on new homes.

Thanks for reading and considering these ideas. Becoming organized and articulate in their use will be a money maker for you. You must know and understand our web based system to get excited about their listing potential. If you aren’t excited then they won’t work for you.